Customer Relationship Management software has advanced in its own meaning over the last two decades. The concept of just management of various activities performed in the real estate industry such as generating leads, assigning salespeople to the prospects, processing documents, monitoring various transactions, sending brochures, etc. is basic hygiene. The world has now moved from materialistic to experiential purchases. Now the question is – which customer touchpoints to focus on in a real estate customer journey and how?
1. Multiple Projects : 1 CRM – Aggregating all the customer touchpoints across your various project sites in 1 platform will show deeper insights into customer behavior and their patterns
2. Automate – The right fit CRM will help you automate and control your company’s various business processes. Automating all menial tasks will immediately boost the team’s productivity.
3. Integrate – A flexible SaaS CRM will help you integrate with the ERPs and get post-sales data to get a complete view of the customer journey in one platform
4. A comprehensive 360 card – It’s one of the most critical aspects of a CRM. A basic CRM may assist in tracking interactions between your sales agent and the prospect whereas, a truly comprehensive CRM will provide a complete overview of the prospect along with cohorts and segmentation of where the majority of your prospects fall into.
5. Consistent brand communication – A SaaS CRM will ensure that all your brand assets are compliant and stored in one place for consistent outbound campaigns.
6. Security – Organizations are rapidly switching to SaaS, because they can outsource the operations and the continuous upgrade of applications to the applications provider. Absolute data security is the key driver for product acceptability.
