Automation is the new efficiency that industries will look forward to applying in any business process. The real estate industry is catching up in exploring the advanced tech of automation and conversational AI in this space. The bot workflows are predefined, the access is hierarchy controlled and the platform automates the follow-up and reminders to your leads removing a lot of pressure and redundant tasks from your teams.
Key benefits that you can’t miss about automation –
1. Improves productivity
We get more work done with the same staff. It also improves the speed and accuracy. If tasks are done the same way every single time. So sometimes a human would copy and paste and still have errors. The bots are going to perform the same process in a much more efficient way in less time.
2. Consistent brand experience
Customers demand consistency. Their confidence increases when consistent brand communication is sent. This inadvertently increases customer satisfaction and trust with your level of service and expect the same in future interactions.
3. Reduces agent load
Agents can focus on skilled tasks and not robotic tasks. The repetitive and mundane tasks where agents are not the right fit, they can rather focus on the cognitive tasks where emotional intelligence is required.
4. Increased compliance
Tasks like sending welcome emails within a minute of lead inquiry, following up for payment reminders twice a day, confirmation on both emails, and messages when booking is confirmed – are mandated and non-negotiable. This also impacts your brand’s responsiveness in a very positive way.
5. Scalability and flexibility
The ability to quickly scale up to accommodate unexpected volumes. So, this could be at a festive discount or when you are nearing your possession date or closing on your project’s sales. You leverage your existing CRM to take the load rather than investing in accruing more human resources.
